Influencers are multi-talented and ambitious individuals who are building unique communities from the ground up. With high quality and diverse content offered up online daily, such as video, photography, podcasts, written posts and products, it’s no secret that influencers are the future of marketing.
In today’s world, digital talent has become increasingly popular and an important tool for companies to raise awareness about their brands. Whether you’re blogging about the latest beauty trends, delicious recipes or your stuffed animals, there are always legal issues to consider.
Bloggers and influencers face a unique set of legal challenges in an emerging industry. As a blogger, YouTuber or Instagrammer or other form of influencer or micro-influencer, it is essential to consider the legal implications of your online activity. Some Influencers are approached by large corporations for collaborations to sign contracts for product placements or other forms of advertising. Without the assistance and advice of a lawyer, the Influencer may put his or her brand and community at risk.
Some examples of online activity that may raise potential legal issues include:
- Brand protection (protecting your logo, photographs, written content and hashtags)
- Reposting content on Instagram or other social media platforms
- Sponsored posts and competition law
- Giveaways and contests
- Collaborations with other bloggers
- Collaborations with businesses
- Product Development
- CASL (Canadian Anti-Spam Legislation)
Prevention is key and many influencers, bloggers and digital content creators have not woken up to the legal issues they could face until it is too late. Stay ahead of the curve by preventing your exposure to liability and enforcing your rights.
If you are you looking to grow your brand, develop products, advertise, host giveaways, collaborate with other businesses and more, Nadeau Young can help you protect your intellectual property, comply with consumer, competition and advertising laws, represent you in negotiations, draft contractual agreements, and structure your business.
Find out more about how we can help bloggers and influencers:
- Social Media Law
- Advertising & Marketing
- Business & Corporate Services